“They Promised Equality but Didn’t Tell About Justice” - Every Second of the Other Projects Faced This Disappointment

Equality in marketing means equal access to tools for audiences. For example, there should be no discrimination or restrictions against people of a certain race, gender, age, etc. However, such formal equality does not yet guarantee a fair distribution of benefits. After all, different segments of the same audience may have different needs.

Therefore, fair marketing takes into account different target groups and gives them not only equal rights, but also fair opportunities to use tools based on their abilities.

Since Meta Force is decentralized, it ensures transparency and immutability of rules for everyone.

That is, we do not just give equal access, but strive to make participation truly inclusive and beneficial for everyone based on the principle of the inseparability of such concepts as equality and justice.

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