The Secret Revealed: What’s Behind MicroStrategy’s Aggressive Bitcoin Acquisition Strategy? 

Every time Bitcoin dipped, Michael Saylor bought more. He kept buying even when the market wavered. He didn’t sell—he simply continued accumulating, no matter the market sentiment. This briefly captures the strategy of MicroStrategy's founder.

The company purchased Bitcoins 40 times within a 4-year period. As a result of the aggressive acquisition policy, MicroStrategy has accumulated 252,220 BTC, valued at over $15 billion, with a total investment of nearly $10 billion. This is 1.2% of the total BTC supply.

MicroStrategy’s approach has always been clear and unwavering. Saylor never hesitated in the strategy he pursued. As it turns out, its strategy is far from being 'micro' despite the company's name. MicroStrategy plans to transform into a leading Bitcoin bank. 

Looks like a macro strategy, agree? 

Though we may not know its final goal yet, Saylor himself has called it the 'endgame’.

Saylor’s faith in Bitcoin has remained rock-solid. He once attributed this confidence to the long-term potential of Bitcoin’s price growth. Now, when the real motive has been unveiled, some market participants try to weigh the chances of MicroStrategy to reach the goal. So far, the company’s strategy has worked flawlessly. But can Saylor keep it up?

There are a range of factors to consider here. Not only the quantity matters when a certain facility is created. To become a legitimate Bitcoin bank, the company needs to navigate complex financial regulations. It also requires infrastructure to operate as a bank including transaction mechanisms, custodial solutions, and more. Also, the company needs to offer something to clients and develop beyond just holding Bitcoin. How MicroStrategy organizes its services will be key to its future and success.

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